Founder

Founded by Melvin Le’avasa (Vaiala, Moata'a, Solosolo, Vaimoso) to address a critical gap in representation for artists from Samoa and the broader 685 region.

Melvin Le'avasa (Masters in Technology and Bachelor Construction Economics). Fused his events business 685 To The World and the 685 Token.

Designed as a collectible token for use at events and concerts across New Zealand and international markets, the token helps elevate homeland artists to headline status—placing their stories, sound, and identity at the center of the stage.

He envisioned a token that would amplify global visibility of Samoa and create a reward system for participants in the 685 To The World ecosystem.